Casper Mattress’ brand motto may be “changing the way people sleep,” but now the retailer will also be changing how it sells. For the first time in the brand’s history, Casper will be opening a wholesale showroom at Las Vegas Market.

The innovative Casper brand first sprung up online in 2014, with a sales model based on a direct-to-consumer approach where shoppers select pillows, bedding, furniture, and mattress-in-a-box options to be delivered right to their own homes. In 2016, the brand started its retail presence, partnering with specialty shops like West Elm and later  in 2017, big box retailers like Target.

The brand’s original high-density memory foam mattress has been named a TIME Invention of the Year and Fast Company‘s Innovation by Design winner. Now, these bedding products and more will be on display at LVMKT for industry experts and wholesale buyers to see it all in action.

The Summer 2019 Market will be taking place at the World Market Center from July 28 through August 1. Guests will be able to find Casper’s showroom in Building B at location B1301. Registration for LVMKT’s latest season is now open.

Stay tuned to House Tipster Industry’s news page to see more updates ahead of this year’s Summer Market, including exclusive on-the-scene coverage and post-show recaps.