ZUO Modern is collaborating with Allison Eden of Allison Eden Studios to introduce new indoor and outdoor furniture products for the upcoming Spring High Point Market. Together, they’ll be showcasing their pieces in a candy store concept, presenting them in a speakeasy-inspired showroom.
Manufactured from Mexico and the Dominican Republic, the collection will be key product introductions to the show. Praised for the quality, ZUO wanted to prioritize their consumers. Since the goods from both countries could be brought in with faster efficiency and closer proximity, the reluctance of time aligned with the company’s interest.
While simultaneously considering the caliber of their pieces, ZUO also assessed the great potential of both countries. Luis Ruesga, CEO of ZUO Modern, said, “Mexico and the Dominican Republic offer great talent and logistics.”
The two companies were especially excited about conveying the colorful scheme, which emphasized fun, pairing off well with the candy store theme. The showroom will be offering candy and an assortment of beverages for attendees throughout the day. “Be prepared for the amount of sugar we’ll be giving you with this new collection,” Ruesga quipped. The CEO stated, “It will be a great way to welcome our customers to our new space.”
Although this is their first collaboration together, they’d known one another for many years through their respective businesses. Coming together with a color scheme in mind, both partners brought their own unique perspectives and visions to life. The collaboration will bring a lineup of colorful art fabrics, applied to dining and upholstery collections, including a roster of hospitality furniture, outdoor furniture, lighting, mirrors and wall decor.
Allison Eden said, “Being a mosaic artist, I also have to create the patterns and the print. I actually started my career in fashion design. But I never put them on fabric. And so now, 30 years later, I have the most beautiful mosaics, and by using the patterns, I’ve translated them into fabrics for clothing, for furniture. When ZUO approached me, they had just such a fun collection.”
The product line will feature an eclectic mix of Mid-Century modern, contemporary, and industrial chic styles. Celebrating their desire to offer something with every style, but most importantly, to accommodate everyone, no matter their race or background, ZUO and Allison Eden are determined to assemble furniture lovers everywhere.
Founded in 2005 by entrepreneurs Luis Ruesga and Steve Poon, ZUO has showrooms in Atlanta, Las Vegas, High Point and Miami that are open to the trade by appointment. The company also operates North American warehouses in Union City, Calif., Miami and Montreal.