International Market Centers (IMC), the largest operator of furniture, home decor, gifts, and other industry showroom space in the world, has announced a $280 million investment in three key market locations: Atlanta, Las Vegas, and High Point.
Investment funds will go directly into initiatives that improve the consumer experience and promote strategic growth, both of which will add significant value for Market attendees and exhibitors.
Aside from programmatic changes like enhancing category presentations and creating stronger digital platforms across all Markets, some of the financial investment will go straight into capital improvements such as a new building at Las Vegas Market. Groundbreaking for this particular project is slated for January 28, 2019. This space will contain 315,000 square feet, including additional rentable temporary exhibition space.
Another major initiative on the horizon is the creation of a CRM system that will serve as a digital “roadmap” for analyzing data and accessing information.
The 280 million dollar investment comes at a time of major growth for IMC. It’s estimated that these three markets, which house an impressive 22 Market shows annually, are responsible for over $500 billion in consumer spending.
“IMC has a long-standing history of strategic reinvestment and commitment to customer experience for tenants, exhibitors and buyers. Planned improvements will be significant and tangible, and are designed to create value for our tenants and deliver a world class experience for their customers,” said CEO of International Market Centers, Bob Maricich.