Samsung Targets Millennials with KBIS 2020 Smart Home Offerings

Samsung‘s latest crop of smart home appliances were specifically designed to fit the lifestyles, personalities, and everyday needs of millennial buyers. The brand presented its new portfolio additions at this January’s KBIS 2020 in Las Vegas to beautiful effect.

New products on display for the Kitchen and Bath Industry Show include innovative washing machines and dryers, cooking ranges, refrigerators, and more. All of these products have Family Hub capability, which offers smart technology to allow customers to control appliances with their connected devices.

Photography provided by Samsung

In 2020 and beyond, the Samsung brand is focused on creating curated experiences, or “an ecosystem of intelligent products that make household tasks more convenient than ever, freeing you up to do the things you enjoy most,” according to a press release.

Photography provided by Samsung

“That means ranges you can control via your favorite voice assistant, so you can adjust the time or temperature while you’re busy chopping vegetables. And it means personal care products that keep your most valuable fashion investments fresh, clean, and ready-to-wear,” the brand shared.

The Samsung team is thrilled to be back at KBIS with these exciting new developments, which they believe can have a great range of applications in the home.

“We’re proud to lead the home appliance industry by offering innovative products for every type of customer, and for every type of home, whether it’s your first apartment or your dream home,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America, in a press statement.

“We’re excited to be back at KBIS to demonstrate how our personalized, connected products simplify everyday tasks so that you can spend more time doing what you love, with the people you love, in the space you love.”

Photography provided by Samsung

Stay tuned for more news and product updates from KBIS 2020, coming soon to House Tipster Industry.


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