Datacolor’s ColorReader Poised to Revolutionize Color Selection Process

Datacolor’s color management tools have helped industry professionals choose the perfect color for paints, textiles, plastics, etc. for years. Now, the company is setting a new standard for color accuracy with the ColorReader.

Courtesy of Datacolor

The ColorReader is an efficient and affordable tool geared for professionals who choose paint colors, or who frequently provide color guidance, such as interior designers, product designers, and painters.

Using Bluetooth technology, the ColorReader instantly selects the closest color match with over 90% accuracy from up to 10,000 sample fan decks by the largest paint companies, including Behr, Benjamin Moore, Farrow & Ball, PPG, Sherwin Williams, and Valspar. In addition to color matching, the ColorReader also recommends coordinating and accent colors, making it the perfect instrument for everything from renovations and large-scale remodels to small DIY projects.

Courtesy of Datacolor

For a seamless experience, users can download the customizable ColorReader smartphone app on either iPhones or Android systems, and receive real-time color suggestions.

Courtesy of Datacolor

“Now you can provide your painters a tool that can match a client’s color inspiration to a corresponding paint color in seconds,” notes Datacolor.

Datacolor suggests the ColorReaderPRO (250 USD)  for paint manufacturers looking to market fan decks, whereas the fast and accurate ColorReader (99 USD) is ideal for other design professionals.

 

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