Color of the Year

Owens Corning Names Pacific Wave 2020 Shingles Color of the Year

Asphalt and roofing company Owens Corning has announced its 2020 Shingles Color of the Year is Pacific Wave.

Pacific Blue by Owens Corning

“Disrupting conventional approaches to blue and gray shingles, Pacific Wave was inspired by the deep, powerful and constantly shifting hues of the ocean,” the brand shared in an announcement release. “Pale blue mixed with dark and light gray granules add dimension that can achieve a relaxed, coastal vibe or a strong, stately look. Pacific Wave elevates standard gray shingles to a whole new level.”

This trendsetting color is part of the brand’s proprietary TruDefinition Duration Designer Colors Collection, which the company says “integrates unique combinations of saturated colors for a rich, high-contrast dimensional effect bringing depth and style to the home’s roof.”

The influential blue is a calming selection, one we’re seeing pop up consistently across the board in industry trends for the new 2020s decade ahead.

“Pacific Wave is a color that people unexpectedly fall in love with,” said Sue Burkett, Owens Corning Roofing Strategic Marketing Manager, in a press release. “Blue is a calming and serene color; yet it’s also strong and powerful. Many people who love blue hesitate to use it as a roof color choice, but they soon discover how exciting and versatile Pacific Wave is with a wide range of architecture and style. It’s a surprise and delight when they see all of the possibilities Pacific Wave brings to a home’s exterior.”

Photo via Owens Corning

“Pacific Wave was chosen based on its versatility and how it complements present and emerging housing and interior trends,” Burkett said. “Whether topping off a cozy ranch in the Pacific Northwest, a modern farmhouse in the Midwest or the stately elegance of a brick colonial home in the South, Pacific Wave brings curb appeal and style to America’s home exteriors.”

Along with the color trend announcement, Owens Corning Roofing debuted three new style boards that all feature Pacific Wave as the central design element, which are meant to inspire homeowner design schemes. This makes it easier than ever for homeowners to get creative with color when taking on their new remodeling projects.

This Shingle Color of the Year Pacific Wave is the fourth Owens Corning selection, following Black Sable in 2019, Sand Dune in 2018 and Sedona Canyon in 2017.

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