Farrow & Ball, Britain’s premier paint and wallpaper brand, is expanding their footprint in North America with a new flagship store located in the La Cienega Design Quarter in West Hollywood, CA.

Known for their high-quality paints and luxurious wallpapers formulated to bring life to your walls, Farrow & Ball relies on classic, historical colors, eco-friendly manufacturing, and a reputation for being color-forward. This winning formula has won over industry professionals and homeowners alike throughout Europe and now in North America.

In opening this flagship store, Farrow & Ball is solidifying their spot as the preeminent wall covering option. The 2,600 square foot retail + experience space designed by Isaac Resnikoff and Sandy Yum features an eye-catching, brightly striped facade and an interactive interior that encourages visitors to experience the paint hues and wallpaper samples, not just “look” at them.

The company sees this location becoming a gathering place for local designers; a place where they can collaborate and inspire one another. Within the next year, an on-site rooftop deck and an art gallery are scheduled to open.

“With this new showroom, we wanted to create an innovative space and rethink what a paint and wallpaper showroom can be,” said Farrow & Ball CEO Anthony Davey in a statement.