The soft and rosy pastel hue is a take on the ubiquitous Millennial Pink, which is a perfect refresh for the new 2020s decade ahead.
“We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore Director of Color Marketing and Development, in a press release. “First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”
First Light is part of a 10-shade trending color palette for Benjamin Moore’s 2020 line, which also includes the colors White Heron OC-57, Crystalline AF-485, Windmill Wings 2067-60, Buxton Blue HC-149, Golden Straw 2152-50, Thunder AF-685, Cushing Green HC-125, Oxford Gray 2128-40, and Blue Danube 2062-30.
“The Color Trends 2020 palette plays an integral role in supporting these core human ideals,” Magno added. “Color is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love–whether they stand alone, in a strong pair, or all cohabitate.”
Last year, Benjamin Moore presented the cool neutral gray, Metropolitan, as its Color of the Year 2019. We can see this natural progression – and the two trending shades would pair beautifully together.
Curious to see what other paint companies and interior design brands will name as their own Color of the Year 2020 picks? Stay tuned to House Tipster Industry, where we’ll be bringing you the latest color news and trends as it happens.