Industry-leading color authority Pantone has revealed its highly-anticipated Color of the Year 2020 selection: Classic Blue.
Pantone calls their Classic Blue 19-4052 shade “a timeless and enduring blue hue elegant in its simplicity.” It’s reliable, calming, and universally-loved.
“Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offer the promise of protection; highlighting our desire for a dependable and stable foundation from which to build,” the brand shared along with its Color of the Year 2020 announcement.
“As we cross the threshold into a new era, Pantone has translated the hue into a multi-sensory experience to reach a greater diversity of people and provide an opportunity for everyone to engage with the color,” Patone added. “We will be tapping into sight, sound, smell, taste, and texture to make the Pantone Color of the Year for 2020 a truly immersive color experience for all.”
Leatrice Eiseman, the executive director of the Pantone Color Institute, said that Classic Blue is a perfect choice headed into a new decade of the 2020s.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” Eiseman said in a statement. “Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of a vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
We’ve heard what all the top paint brands in the industry have had to say in terms of their own Color of the Year 2020 choices, and Pantone’s Classic Blue fits well into the mix. Shades of blue have been a popular mix this trend season, with brands like PPG Paints (Chinese Porcelain), Sherwin-Williams (Naval), and more predicting similar options as standout 2020 influencers.
Gallery: Get interior design inspiration featuring the Pantone Color of the Year 2020, Classic Blue.
In anticipation of the new decade’s color story, Pantone counted down the last 20 years of influential Color of the Year selections, spotlighting 2000’s Cerulean Blue, 2001’s Fuchsia Rose, 2002’s True Red, 2003’s Aqua Sky, 2004’s Tigerlily, 2005’s Blue Turquoise, 2006’s Sand Dollar, 2007’s Chili Pepper, 2008’s Blue Iris, 2009’s Mimosa, 2010’s Turquoise, 2011’s Honeysuckle, 2012’s Tangerine Tango, 2013’s Emerald, 2014’s Radiant Orchid, 2015’s Marsala, 2016’s Rose Quartz & Serenity, 2017’s Greenery, and 2018’s Ultra Violet.
Of course, last year, Pantone named Living Coral its Color of the Year 2019. This vibrant shade prioritized our cultural shift towards the environment and taking care of our oceans.
To catch the Pantone Color of the Year 2020, Classic Blue, in action, be sure to press play on the brand’s new video below.