PPG Paints just released its 2020 color trend predictions – and they are kicking off the tradition with a beautiful choice.
The corporation has named their Color of the Year 2020 as Chinese Porcelain PPG1160-6.
PPG Paints describes their Chinese Porcelain color as “a deep, shaded, orchid blue with a violet undertone.” It’s hailed as a mix of cobalt and moody ink blue. As the brand, explains it, Chinese Porcelain “is a perfect paint color for a foyer,” and can look wonderful paired with “brushed gold accents.”
According to Dee Schlotter, the brand’s senior color manager, this soothing blue shade is emerging as a trend in contrast with our culture’s collective fast-paced, tech-driven lifestyle.
“The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives,” she said in a press release.
“The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky—creating serenity in any space,” Schlotter added.
Not only does the color make us feel like we’re on a calming beach getaway, it’s also intended to promote sleep and internal balance while easing anxiety. Plus, blue is a universally loved shade that many people already love working with in their home decor, so it’s not a jarring contrast to many traditional design schemes.
“As we look to 2020, we know that color is the trend. Consumers are tiring of stark grays and are looking to infuse colors that delight the senses,” said Schlotter. “Blue is the easiest possible entry point from the world of neutrals to the world of color, and PPG’s Chinese Porcelain delivers the energy and brightness of cobalt blue – a trending hue taking the automotive, consumer electronics and fashion industry by storm. It also incorporates the enveloping of a deep, muted navy tone that is popular in residential and hospitality design.”
“Blue is safe, loyal, trusting, and is the best possible entry point from the world of neutrals, making it the perfect color for homeowners that are afraid of introducing color into their home,” Schlotter added.
Last year’s announced PPG Color of the Year for 2019 was Night Watch, an emerald green hue that is also inspired by the nature around us. Clearly the brand sees a multi-year shift towards the great outdoors, and we look forward to seeing more.
Stay tuned for more brand’s trending 2020 Color of the Year shade announcements, coming soon to House Tipster Industry.