Williams Sonoma-owned home furnishings company West Elm is making itself more accessible than ever. The design retailers has partnered with fashion garment rental company, Rent the Runway, to rent out specially-curated home collections.
Through the popular Rent the Runway website, shopped have been able to rent out top designer fashion looks just for a special occasion, and return them with ease after the event wraps. Recently, the brand has evolved to include a full subscription package, allowing customers access to an ongoing wardrobe service. Now, West Elm is challenging the idea of home furnishings ownership – and “investment pieces” – by introducing a similar experience in the home decoration space.
Rent the Runway’s $159 per month subscription service now gives clients access to 26 exclusively-curated home collection sets from West Elm. Right now, members can shop from on-trend bundles for living rooms and bedrooms. Each package includes bedding essentials, linens, decorative pillows, and more coordinating decor items.
“We are making it easier than ever for customers to discover great design for their spaces,” West Elm president Alex Bellos said in a news release. “Each of our curated home bundles encourage subscribers to translate their playful and bold style to decorating, and allow them to experience West Elm’s original, modern products from the comforts of home.”
The West Elm product rental service is ideal for customers who love constantly switching up their trendy accessories with the seasons, or who are interested in staging their home space for a party or real estate sale.
“This is a monumental moment for Rent the Runway and the sharing economy as a whole,” Jennifer Hyman, Rent the Runway co-founder and CEO, said in a press statement. “We know that clothing is often a vehicle to help people feel confident and expressive, and this new partnership will unlock that feeling through home decor.”