Luxury appliance brand, Monogram, has entered a multi-year partnership with award-winning actress and founder of Goop, Gwyneth Paltrow. It certainly was a turn of events for KBIS this year since the brand announced its collaboration with the lifestyle and wellness guru.
Plans of this collaborative effort became more apparent after Paltrow had outfitted her homes in Los Angeles and Santa Barbara, with Monogram products. As a well-known representative of the culinary arts, Paltrow wanted to use Monogram appliances to cook simple recipes with mindfully sourced, quality ingredients.
Julie Burns, Executive Director of Monogram, had this to say, “Gwyneth is a powerhouse entrepreneur and her passion for design and clean eating has always been attractive to us. We had begun conversations with Gwyneth’s team to explore brand synergies when we learned about the renovations in her LA home. The conversations came together very naturally from there and she’s already had a great experience cooking on the new appliances.”
Working alongside Monogram’s design experts and a renowned interior designer, Brigette Romanek, Gwyneth Paltrow is about to execute her vision of creating the perfect home space for exactly the purpose of innovating the culinary space. As its spokesperson and ambassador, Paltrow will be representing Monogram throughout the year at premier industry events. The partnership will include promotion of brand activations and featured content through social channels.
“The focal point of our household is always the kitchen. It’s where I cook weekend brunches for our extended, modern family and where we catch up with our kids after a long day,” said Paltrow. “With Monogram, we found a kitchen that’s both a workhorse and beautiful. It fits seamlessly into the aesthetic of our home.”
Mentioned from the KBIS Next Stage, Gwyneth considers the Monogram Pro Range to be one of her favorite appliances. The range is beloved for its meticulous design and engineering. It is known for its solid brass accents, smooth glide racks and soft close doors combined with its spectacular cooking performance.
“WiFi and Bluetooth capabilities offer a range of convenient features, from remote start and voice control to the ability to customize the color and brightness of the task lighting around the knobs and on the LCD screen. Built-in WiFi also means future upgradability, so the appliance you buy today will gain more features and capabilities over time,” said Burns.
Monogram sources out materials of the highest quality, using commercial-grade stainless steel for their refrigerators, unscratchable sapphire glass for their cooktop and range hoods, and durable, marine-grade bearings for their dishwasher racks. Julie commented, “Why should panels stop at the height of the refrigerator door when we can make a statement in your kitchen like beautiful jewelry that elevates the eye and your home design.”
For over 30 years, the luxury appliance brand has been synonymous with impeccable craftsmanship and sophisticated design. Through artisan-inspired quality control and a relentless commitment to innovation, Monogram offers unique kitchen solutions to discerning consumers.
