True Residential Celebrates 10 Years with New Products, Colors

Luxury refrigerator brand True Residential made a strong showing at the 2019 Kitchen and Bath Industry Show. Known for their American-made products with “commercial DNA,” True Residential relies on 70+ years of knowledge from the commercial refrigeration industry to shape its robust and tech-forward residential line.  

Image via True Residential

During KBIS, True Residential celebrated its 10-year anniversary in the residential market by introducing new colors, finishes, and products for the Built Your True product line.

Cobalt blue, emerald, and matte white finishes and gold and pewter hardware are now available for the side-by-side, column, undercounter, and ice appliance options, for a total of 42 different product-to-finish combinations.  

The addition of Emerald was particularly exciting for the brand. Not only did it add depth and expand a consumer’s choices, but the color was also specially formulated to help promote wellbeing, balance, and harmony in the household.

“We don’t necessarily try to be on-trend when choosing new hues and finishes to add to our collection, but we do aim to design products with staying power—which the Emerald hue has in droves,” notes Director of Sales and Marketing, Steve Proctor.

Innovative, homeowner-centric products such as a new 48” glass door full-size fridge, a 30” glass door column, and new undercounter units of varying sizes and configurations also drew the attention of KBIS attendees, and solidified True Residential’s role as a top manufacturer of high-end refrigeration, and a leader in innovative design solutions.

“At our core is a commitment to exceptional American craftsmanship and design…At True Residential, we are pleased to carry forth this tradition of excellence in our products for the home as the brand continues its trajectory of growth in the luxury residential market,” says Proctor.

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