This year, Humanscale’s Freedom chair by Niels Diffrient is celebrating its 20th anniversary. To commemorate two decades of this exciting new technological and functional design mix, the iconic chair is participating in a 2019 world tour, and stopping at major industry events like this June’s NeoCon season in Chicago.
Humanscale is hosting a NeoCon panel on sustainability titled “Celebrating a Legacy of Timeless Design,” in Showroom #351 of The Merchandise Mart on June 11. Plus, the brand is adding more designer meet and greets and important industry-shaping events to its NeoCon schedule. It’s all to honor its most standout home office product.
“Introduced in 1999, the Freedom was the first chair to remove the traditional manual knobs and levers and replace them with the sitter’s body weight and the laws of physics,” Humanscale explained in a press release.
“This resulting self-adjusting mechanism allows users to move freely from posture to posture without thinking about it. Diffrient effectively reinvented the modern task chair and changed the way people sit.”
The Freedom chair’s global tour also includes notable stops the 2019 Salone de Mobile in Milan, Clerkenwell Design Week in London, and ICFF in New York.
Humanscale CEO and Founder Robert King explained that the ergonomic Freedom chair’s elegant simplicity and timeless design have made it a smash hit in every corner of the world, where it continues to grow in influence.
“Niels shared our belief that form flows from function, and therefore, created something that is honest, timeless and as relevant in New York as it is in Helsinki and Singapore,” King said in a statement. “Perhaps more interesting is that the self-adjusting mechanism is increasingly relevant in today’s work environment. In fact, now, twenty years later, the large furniture companies have finally launched self-adjusting chairs claiming it’s the future of seating. That’s just another testament to Niels’ foresight.”
Stay tuned for more NeoCon 2019 updates and highlights, coming soon to House Tipster Industry.
